Boosting Your Business with Websites

If you are a small startup company then you are going to want to get people interested in you. These days every business needs a website. However, not all websites are created equally. It’s important that you have a website that encourages people to look at what you have to offer.  People have moved away from being interested in flashy sites with a lot of information shoved onto one page. If you look at the differences in Facebook to Myspace, you will get an idea of the current trends. When you are getting your business website together remember some of the following advice.

Clean Appearance

Clutter is not a good way to keep someone’s attention. If your website has a lot of information splashed onto one page then people will be more likely to simply close the window. It’s important to remember that if you add too much distraction on your page people will get confused. This includes adding music to your site. Most people these days use their own music while they browse. If they are interrupted by your selection it may cause them to close the window without even looking

Professional Website Design requires that you only put the most relevant information on your front page. For example, if you are thinking about a website for consulting services, it may be best to have a short, simple home page with relevant links easily noticeable and highlighted. By having the same basic framework for every page on your site, you will also create uniformity. This also has an added bonus as showing you to be a clearly concise professional.

Beware of Too Many Clicks

It’s been shown in numerous studies that the more clicks a person has to make to get to information, the less likely they will be to access it. While it is much easier these days to click five times than it is to pick up a phone book, the fact of the matter is that it’s been shown that the number of people on your site will drop after a certain number of clicks have to be made. Web design books always advise to keep your information accessible with the least amount of work possible. Try to keep the number of pages to a minimum and do not clutter with too much information.

Cross Compatibility

This is one thing that tends to get overlooked more often than not. Cross compatibility means that a website looks good and is usable in all Internet browsers. It’s important to remember that a professional looking web design strives to be accessible to as many people as possible. This means that even though everyone you know may be using Chrome, you may have a customer who is running an old edition of IE. By running your website on multiple browsers, you will ensure that you are able to reach the widest customer base.

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