On-page SEO Strategies
Search Engine Optimization consists of two parts: on-page SEO and off-page SEO. Specific strategies for on-page SEO will be discussed here. On-page SEO is the process of optimizing site coding, structure, and attributes to enable search engines to find and index content completely so it can be included in search results.
Your Home Page is the Most Important
Generally the first place a user sees on your website is the home page. The same is true of the search engines. It will provide the most influence on your overall ranking. It is linked and back linked generally to every other page, typically is where any other links on the web direct traffic and search bots, and will provide multiple opportunities for keyword placement and anchoring text. It should be optimized for the most important keywords you want to target by ensuring they are placed in the Meta description of your website and in the content as well. The homepage has the best chance of increased ranking for these valuable keywords.
Every Single Page of Site is an Opportunity
A properly coded and indexed site will allow each page to appear individually in search results and achieve its own independent ranking. Use this fact to introduce other important keywords that you want to rank for by placing them in the title of the page, description, and content. By optimising each page for different keywords rather than ranking for only a couple keywords or phrases a 16 page site can easily get ranked for 16 different keywords or phrases to drive traffic.
Avoid Keyword Repetition
Search engines easily recognize keyword cramming and it will have a negative result on your rankings. Stick with a natural written form using placement of keywords as opposed to repetition. You can as easily increase relevancy by using closely related words or phrases that a search engine will recognise as similar to or relevant to the keyword you chose. This will increase both authenticity and user experience while avoiding sounding like spam. Utilize various descriptions that are applicable to your keyword to increase the likelihood of being found when people use different variations of words to search than your exact keyword or phrase.
Text Content Should be Page Specific
Ultimately all search engines are striving to find content to match what the search engine user is looking for. Each page must have enough text content for the search bots to determine the content and relevancy of the page. If a page consists of a photo gallery as an example there still needs to be enough text for the bot to read the page. Do not repeat identical major text elements on multiple pages or the bot will possibly decide they are not all worth indexing or should not be counted as different search results.
Make the Keywords Stand Out
Use you keyword plus related key words and phrases in headings and sub headings. This is visible in the coding of the page or can easily be added to the coding for greater emphasis and relevancy where easily read and indexed by the search engines. They should be dispersed in natural manner throughout the content of the page. As well as optimisation, headings get a reader’s attention and divide the page into easily readable sections.Other ways to increase readability and user experience include bullet comments, lists, and images.
Use Page Titles that Emphasize Keywords
Page titles are often what appear in search results. Use your keyword in the title and preferably as the first word in the title for maximum effect. Sometimes a good title can rank a page well by itself if it is not an overly common or overly optimized word or phrase. The page title should directly target wanted keywords and then receive support from headings and content for best effect.